Moms sign deal with Whole Foods to provide gluten-free cookies
February 6, 2009
JACKSONVILLE — Armed with their own special brand of homemade cookies, schoolteachers Lynn Yeager and Janice Copley marched onto the Whole Foods Market Inc. construction site a week before the store opening to pitch their new business venture — Cookie Momsters Inc.
It didn’t take long for the cookies to disappear and a deal to be inked, and when Whole Foods (Nasdaq: WFMI) opened its Jacksonville location Dec. 10, Yeager and Copley were there to sample their product — a gluten-free, casein-free, frozen cookie dough that fits into a diet for those with intestinal issues and children with autism.
Although Whole Foods does not release product sales data, Regional Marketing Director Russ Benblatt said the product, which is only being sold in the Jacksonville store, is already selling well.
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